Sökresultat för: Claude C. Hopkins
Cross-Cultural Approaches to Literacy (Häftad)
avClaude C. Hopkins
ISBN: 9780521409643 - UTGIVEN: 199303Cross-Cultural Approaches to Literacy, investigates the meanings and uses of literacy in different cultures and societies. In contrast to previous studies, where the focus of research has been on aspects of cognition, education and on the economic âconsequencesâ of literacy, these largely [...]
My Life in Advertising and Scientific Advertising (Häftad)
avClaude C. Hopkins
ISBN: 9780844231013 - UTGIVEN: 196601Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.[...]
